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Privacy Policy

Privacy Policy

When it comes to quality, whether it’s immaculate stitching or perfect shade, it’s all about the detail. Getting everything just right is why customers trust Kesar Fashions to make every moment special.

This page provides information about who we are and the legal terms and conditions that may apply to your use (“you”, “your” or “User”) of the mobile application/Kesar Platform referred to as the “Kesar Fashions Platform”).

We believe the most important details are yours – and to keep the information you share with us as safe as possible, we have our privacy policy. The details you share with us help us bring you our latest offers and inspiration we think you’ll enjoy.

This document is an electronic record and is governed by the provisions under the Information Technology Act, 2000 and rules made thereunder as may be applicable, and the amended provisions pertaining to electronic records in various statutes as amended by the Information Technology Act, 2000. This electronic record is generated by a computer system and does not require any physical or digital signatures.

Please take a moment to familiarize yourself with our Privacy Policy. If you do not agree with any provisions of this Privacy Policy, we advise you to not use or access the Kesar Fashions Platform.


Maintaining the security of your data is a priority at Kesar Fashions, and we are committed to respecting your privacy rights. We are always committed to handling your data fairly and legally. Kesar Fashions is also dedicated to being transparent about what data we collect about you and how we use it.

This privacy policy (“Privacy Policy”), together with the Terms & Conditions (“Terms”) governs your use of the Kesar Fashions Platform and describes our policies and procedures on the collection, use, disclosure, processing, transfer, and storage of the information provided to us by you. By using, browsing, accessing, or purchasing from the Kesar Fashions Platform you agree to be bound by the terms of this Privacy Policy and consent to the collection, storage, possession, dealing, handling, sharing, disclosure or transfer of your information in accordance with the terms of the Privacy Policy. We shall not use the User’s information in any manner except as provided under this Privacy Policy. Capitalised terms used herein if not defined shall have the same meaning as ascribed to them under the Terms.

You may at any time withdraw your consent for collection and use of your information including Personal Information (defined hereinafter) or Sensitive Personal Data or Information (defined hereinafter). However, please note that if you withdraw your consent, we may no longer be able to provide you with the corresponding service for which you have withdrawn your consent. It is hereby clarified that your decision to withdraw your consent will not affect the processing of Personal Information based on your previous consent prior to the withdrawal.

What we Collect

We may collect Personal Information from you when you visit our Kesar Fashions Platform or when you set up a free account with the Kesar Fashions Platform or during your communication with us via phone, email, chat, etc., or as you fill an entry form to participate in any contest, promotion or survey, etc. As a result of these actions you might supply us with Personal Information, such as your name, photograph, date of birth, anniversary dates, e-mail and postal addresses, phone number(s), credit/debit card/wallet/bank information (except for Credit/debit card’s Personal Identification Number (PIN)), social media accounts, location, names of people to whom purchases have been shipped including address and telephone/mobile numbers, IP addresses, product interest information and in certain circumstances, your opinions and individual preferences, tracking of activities through mobile applications etc. (collectively “Personal Information”). When you visit this Kesar Fashions Platform, our social media platforms, or our social networking or mobile applications may also collect certain information about your device or usage by automated means or by using technologies such as cookies, web server logs.

You may also provide us with information like financial information such as Bank account Number (except for Bank Account’s Personal Identification Number (PIN)) or credit card or debit card (except for Credit/debit card’s Personal Identification Number (PIN)) or other payment instrument details, password, (collectively “Sensitive Information“) for availing the services at our Kesar Fashions Platform.

We may also maintain a record of your product interests.

Our Mobile Application may additionally use or request access to the following personal information on the phone:

(i) Location – To help customers locate nearby store and return centres, to confirm delivery address.

(ii) Phone – We are using this information to provide the functionality to call the customer care directly.

(iii) Phone / Cellular connection details – To identify cellular network information for optimising performance on low bandwidth network.

(iv) Camera – To provide image search, unlock/login using facial/biometric recognition and contact customer care with the images.

(v) Biometric/Fingerprint – unlock/login using biometric information.

(vi) Storage – To store or access photos captured by you at the time of contacting customer care or image search.

(vii) SMS – To read OTP received automatically while login, making deliveries, data change and/or validations.

Purposes of collecting personal data

We may use your Personal Information:

(i) For creating and giving you access to your registered account on the Kesar Fashions Platform and processing order placed on the Kesar Fashions Platform;

(ii) To develop, deliver, process and improve our Products, services, content in order to personalize and improve your experience;

(iii) To help us learn about your shopping preferences;

(iv) For any marketing and performance research to assist us in measuring our customer services, benchmarking our performance and in helping us improve your shopping experiences and product offerings based on your search history;

(v) For internal analytical and research purposes such as auditing, data analysis and research to improve Our Products, services and customer communications. We may also combine it with other information to provide and improve our Products, services, content and advertising;

(vi) To send communication related to order updates, offers, Products, services, upcoming events, including providing you information in relation to order confirmations, invoices, technical notices, security alerts through e-mail, SMS or such other channels;

(vii) To meet any legal or regulatory requirement or comply with a request from any governmental or judicial authority;

(viii) To resolve any request, dispute, grievance or complaint raised by you in relation to your use of the Kesar Fashions Platform;

(ix) To detect or monitor any fraudulent or illegal activity on the Kesar Fashions Platform;

(x) To conduct investigations of possible breaches of law;

(xi) To identify, contact, or bring legal action against someone who may be violating an agreement they have with us;

(xii) To investigate security breaches or cooperate with government authorities pursuant to a legal matter;

(xiii) To protect our rights, safety or property, including the prevention of fraud;

(xiv) To help customers locate nearby store and return centres or to confirm delivery address;

(xv) Respond to the user’s queries, requests and inquiries;

(xvi) Update new features or improvements of the Kesar Fashions Platform;

(xvii) Examine the identity of the user’s and the authenticity of offers, delivery or transfer of offers, etc.;

(xviii) Administer the Kesar Fashions Platform;

(xix) Inform any change in the Terms & Conditions, this Policy or any other policy on the Kesar Fashions Platform; or

(xx) Help the user address its problems with the Kesar Fashions Platform.


For any further queries and complaints related to privacy under applicable laws and regulations, you could reach us at